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3775 Market Stree NE
Salem, Oregon 97301

We're a small-town, family owned and operated photo lab that never gave up on film. Today we provide top-notch film processing, scanning, and printing services from film and digital with the best customer service in the industry.

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How to Level Up with Prints

PhotoVision Team

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⁠#filmtipfriday Sending prints to your clients may sound like a small gesture, but this simple step might be just the thing to help your work shine, escalating your business to the next level!

3 Ways to Up Your Game With Prints!

✅ Include them in your packages. ⁠⁠

Show your clients you will take care of them from start to finish by giving them more than just a digital file—give them a set of beautiful prints that are ready to be displayed.

✅ ⁠⁠Send your clients a surprise set of prints from their special day.

⁠⁠I mean, who doesn’t love receiving gifts in the mail? Especially when you aren’t expecting it! ⁠⁠

✅ Keeping your product—and your art—consistent:

Be in full control of your clients’ print quality by having them made by the same amazing team who scans your film.

Learn how some of today’s industry leaders level up with prints!

Power of Print: Erich McVey

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Why do you print your work?

“I print my work because it's the truest way to view and enjoy my images, and continually check in with myself and evaluate my progress as a photographer. Screens may display images inaccurately as too warm or cool, too bright or dark, and so on. Prints don't lie. In the past, I've had computer screens shift in color and brightness over time, which I found out about only by comparing my screen to my prints.”

Why do you choose to provide prints to your clients?

“As a film shooter, it's no secret that I'm a fan of the tangible. I want my clients to see and experience their photos in the purest form. Additionally, I want to end their experience on a high note, and simply sending a gallery link can feel a bit lackluster or anticlimactic.”

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How do you send prints to your clients?

“I send each of my clients a full set of white bordered prints in a Make & Stow box, and couples are consistently blown away by this thoughtful, substantial product. In 2019, when most people see imagery exclusively on screen, it's rare to experience images in such a tactile and tangible form. Digging through a box full of prints truly makes the photo viewing experience, just that—an experience.”

What is the value of a print?

“Printing images gives them the best chance to live on for years or generations. Technology changes, hard drives and phones can fail, get lost or become obsolete. By continuing to print my images for myself and my clients, I'm helping to ensure they'll live on.”




Power of Print: Ashley Sawtelle

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Why do you print your work?

“There is nothing like holding a print in hand and sharing a story about the photograph with someone. It's a beautiful way to step back into a moment.”

Why do you choose to provide prints to your clients?

“I wanted to remove the step of ordering prints for my clients so they could enjoy looking back on their wedding day through photographs in hand, not on a screen. It's an experience to give your clients—pour a glass of wine, cozy up on the couch, pass photographs to one another and relive some of their favorite moments together.



Do you receive feedback from your clients regarding their prints?

“Some of the feedback I receive is how they didn't think they would need the prints but after receiving them they couldn't imagine not having them!”

How do you send prints to your clients?

“I place client prints in a Make & Stow box for safekeeping. It's a great heirloom piece for clients.”


What is the value of a print?

“Prints provide a piece of history to future generations. It's a time capsule—how the photograph ages, who is in the photo and the story behind it. And while it's great to have cloud storage as backup, nothing will replace having prints in hand. I have a portrait of my great grandparents’ wedding day portrait in my office as a reminder of what I do for a living. Nothing gives me more satisfaction than providing prints to my clients and knowing that one day a grandchild will hold and look at this photograph.”


Tips for shooting your first roll!

PhotoVision Team

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#filmtipfriday Ready to shoot your first roll of film?! Follow these First Roll Tips for the best results! ⁠⁠

🎞 Film loves light. Avoid underexposing your shadows. If you are shooting 400 speed film, give your film 1 stop of overexposure by rating it at 200 ISO. If you are shooting 800 speed film, rate it at 640 or 400 ISO. ⁠⁠

🎞 Use a handheld light meter. We have found handheld meters provide the most accurate and consistent results. (Looking for metering tips? Tap the link in bio!)⁠⁠

🎞 Pay close attention to your lighting. Film has a high exposure latitude, and can capture lots of detail in both the shadows and highlights of a scene. But this is not a “fix all.” Avoid harsh, contrasty, blotchy lighting for the best lighting results. ⁠⁠

🎞 Avoid sun flare. While sun flare can create a beautiful, warm look to your images it also lends itself to lifted shadows, lack of contrast and a slightly orange tint. To help combat sun flare, use a lens hood or cup your hand around the lens on the side the sun is entering from. ⁠⁠

🎞 Send in preference images. Preference images are 3–5 frames that best exemplify your style in terms of skintones, density and contrast. We use preference images while scanning your work to best match your vision!⁠

⁠🎞 Send your film to @photovisionprints. We are #notyourbasicfilmlab. We want to help make your transition to film as easy as possible. Don’t hesitate to call or email if you ever have questions! We look forward to being a part of your film journey and helping you grow as an artist. ⁠⁠

#photovision_insight #notyourbasicfilmlab #picturethedifference #weddinginspo #fineartweddings #filmisnotdead #filmphotography #filmcommunity#filmandfriends #filmcamera #theanalogclub #thefilmcommunity #thefilmgang #filmforever #keepfilmalive #filmscan #ishootfujifilm #fujifilm⁠⁠

How to Store Film

PhotoVision Team

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#filmtipfriday We all know #film is sensitive to light, but did you know it is also sensitive to temperature + humidity? When unexposed film is stored improperly, it can lead to a lack of contrast and create a fogged, hazy look in your images.

⁠⁠When it comes to protecting your precious rolls, you want to avoid storing them in bright, warm spaces with high humidity. ⁠⁠

⁠🌿 Keep your film fresh:⁠⁠

✅ Cool Temperatures

✅ Low Humidity

✅ Store film wrapped

💀 Don’t risk it, avoid:

❌ ⁠⁠Warm Temperatures

⁠❌ ⁠⁠High Humidity

❌ ⁠⁠Storing film unwrapped

So where is the best place to store film long term? The refrigerator. Your fridge is the trifecta—it’s cool, dark and dry! “But PV,” you say, “I shoot A LOT of film, and storing *food* in my fridge takes priority.” We get it—we like food, too! Consider buying a wine fridge for film storage—they’re small, multipurpose 🎞🍷 and can be found on Amazon for a cool $140. ⁠⁠

While fridges provide easy-peasy storage, make sure to plan ahead. Remove film from your fridge 24 hours prior to your shoot. This allows the film to return to room temperature prior to shooting. If film does not have time to return to room temperature the film can develop condensation, much like a cold glass of water, which can create water damage and ruin your images.

⁠⁠Ready to re-stock your film supply? We offer the lowest prices around on #fuji400h! We source directly from Fujifilm USA so you know your film is always #fresh and never gray market. ⁠⁠



Incorporating Film

PhotoVision Team

Interested in shooting more #film at weddings? This #filmtipfriday is for you.


We get it, shooting #film can be a bit scary at first. Especially at weddings, where precious memories unfold all day long and it’s your responsibility to document them properly. Learning to trust your gear and your workflow without the safety of a digital back takes some getting used to, but once you hit your rhythm and find your sweet spot, you’ll feel more confident to rinse and repeat, time and time again.


Shooting more film means less time staring at your digital back, missing those sweet in-between moments. Shooting more film means less time at your computer and more time out doing what you love. Here are some tips to make incorporating film at weddings a breeze:


✔ Find your sweet spot before incorporating film into a wedding day. To do this shoot multiple film stocks rated at different speeds in different lighting environments. Knowledge is power, and these tests will make your choice of which film to shoot in any given situation a no-brainer.


✔ Your meter is your best friend. We know, wedding days are fast-paced and stopping that extra second to take a meter reading may seem like an extra step you don’t want to take. But trust us, when it comes to nailing your exposure and gaining consistent imagery, you want to take meter readings. Every time you change shooting environments or there is a shift in lighting (a cloud blocks the sun, for example) you want to re-meter your scene. Your future self will thank you.


✔ Utilize different film formats. Many of us love shooting medium format film. But in some cases, #35mm may be the way to go! The 6×4.5 format is awesome, but you only get 15–16 frames per roll, and there are some instances in a wedding day where you may want to shoot more frames before stopping to change the roll or need a fast auto-focus system (the ceremony, for example)! For situations like this, 35mm is a perfect choice.


Have questions or tips to share with the class? Sound off below!


(1) by @maria.lamb of @amandakphotoart on #fuji400h with a #contax645 at @lightroompdx.

(2) by @amandakphotoart on #fujipro400h with a #pentax645nii.

Never miss a #filmtipfriday, follow along on Instagram at @photovision_insight!

How to Meter

PhotoVision Team

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#filmtipfriday With so many sources of varying information out there, how do you decipher what the best #metering technique is? After hundreds of thousands of rolls, we have learned that keeping it simple is your best bet for consistent, accurate exposures:

🎞 USE A HANDHELD METER. Handheld light meters allow you to accurately read the amount of incoming light hitting your subject.

🎞 BULB + PLACEMENT. Where you place your light meter in relation to your subject is important. Place your meter directly in front of your subject, bulb out, facing directly toward where you will be standing when you shoot.

🎞 STRETCH OUT YOUR ARM. And stand to the side of your meter to avoid bouncing any reflective light off of yourself, which would affect the meter reading.

💡 UPDATE: Looking for a light meter recommendation? We like the Sekonic L-358 or Gossen DigiPro F2.

Do you have questions about metering? What is your favorite technique?

📷 by @ashley.faiman of @dancersara1 on #fuji400h with a #pentax645nii at @thegraylab.

Never miss a #filmtipfriday, follow along on Instagram at @photovision_insight!

Straight Scans

PhotoVision Team

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#filmtipfriday
Real talk re: “straight scans.” We don’t offer them. Why? Simple—they don't serve you. “Straight scans” are what the Frontier or Noritsu would pick without the color tech adjusting anything, sort of like Auto mode. Why is this bad? Well, sometimes the machine’s algorithm gets it close, but more often than not, it gets it wrong.

Case in point: this beautiful frame by @matolikeelyphoto. This frame below is what the Frontier SP3000 spits out without a color tech at the helm. It’s too dark, we can’t see the model’s face and the dress and bouquet are all wrong.

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Now, check out the frame below—this is the product of not one, but two color techs adjusting Matoli’s scan by hand. The first color tech scans Matoli’s negative and adjusts the color, density and contrast in-scanner to best match Matoli’s preference images. Then, a second color tech will later go over the scan with the whole order to fine-tune the color, density and contrast to ensure it matches Matoli’s aesthetic and that all her images are consistent from frame to frame.

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If we’ve done our job right, by the time Matoli gets her scans, the time she spends in post-production should be very minimal. You can see the few small tweaks she made below.

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Imagine how much editing Matoli would be stuck with were she to tackle that initial Straight Scan. Now, imagine if all her scans looked this way!

We are driven to make your life as a film photographer better, and one way we do that is by delivering you quality scans that save you precious hours in post, hours better spent doing what you love.

📷 by @matolikeelyphoto on #portra400 with a #pentax645nii.

Never miss a #filmtipfriday, follow along on Instagram at @photovision_insight!

Box.com Previews

PhotoVision Team

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#filmtipfriday
“Why do my scans look muddy?” We have been hearing from a lot of photographers who are concerned and confused that their images look “off.” There is a simple reason—Box.com, the online file sharing system we use to deliver scans, has an error in how it renders previews. While Box.com is awesome and simple to use, it has one drawback—the previews it currently produces are dark and green. The solution? Download your scans onto a desktop or laptop and view them in Lightroom in order to see what they really look like. Rest assured, we have an open support ticket with Box.com and their developers are working hard to create a solution as we speak. We know how anxiously you wait to see your scans, and we want your first viewing experience on Box.com to be the best it can be! ⠀

For an example of how Box.com might shift your scan’s color, see @aliciaminkphoto’s gorgeous work below. You can see ( image 1) our scan as we sent it to her. This is the scan Alicia will see once she downloads her image from Box.com and views it in Lightroom on a desktop or laptop.

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However, were Alicia to view her scan in a Chrome browser on the Box.com website, she would see ( image 2)—it looks dull, muddy, off. She would see something similar were she to view her image on her phone in the Box.com app.

Pro tip! You can also download your images to your phone from the Box.com app to see the correct color. This is helpful when you want to “wow” your clients with a few sneak peeks!

Do you have any questions about Box.com previews? Sound off below, we’re here to help.

📷 by @aliciaminkphoto on #fuji400hwith a #pentax645nii through a #105mm.

Never miss a #filmtipfriday, follow along on Instagram at @photovision_insight!

File Size

PhotoVision Team

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#filmtipfriday Today we’re checking out Resolution’s cute cousin—File Size. How are they related? Well, the more pixels you have, the more resolution you have. And the more resolution you have, the more uncompressed file size you have—period. But while these two cousins love hanging out and drinking wine together, they are not the same. File size does not imply resolution, and resolution does not imply file size. What gives? One word: compression.⁠

We deliver scans in JPEG file format. JPEGs are efficient little buggers that allow you to store a full-size image in a relatively small amount of memory space. But does this compression affect the quality of your image? Yes, but no. Our JPEGs are saved at a very high-quality level and do *not* use subsampling, which can produce artifacts like color fringing or color bleeding that your eyes will interpret as a lower-quality image.⁠

Why don’t we offer scans as TIFF files? Because they hog costly space. While there is nothing wrong with these uncompressed file types, TIFFs will eat up your hard drives or cloud storage faster than JPEGs, and when it comes to images, space is at a premium. Our non-subsampled JPEGs offer the same beautiful image quality as a TIFF *and* save you money on file storage!⁠

What questions do you have about file size? How can we help? Sound off below.⁠

[If you need to nerd out over lunch, we think #Computerphile does an excellent job explaining how JPEG compression works!

📷: @maycarlson

Never miss a #filmtipfriday, follow along on Instagram at @photovision_insight!

Large Scans

PhotoVision Team

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We are #notyourordinaryfilmlab. Resolution matters. We never upsize your scans in Photoshop. Our always-premium Large Scans are optically scanned—never digitally ‘shopped. Don’t pay for someone to push pixels. #picturethedifference

Our normal scans are the largest in the industry and make excellent 20X24 prints straightaway. But for those instances where a larger print strikes your fancy or you are in need of a bit of cropping Large scans is the way to go!

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Lauren Fair’s optical Large Scan allows her to print as large as she pleases—or crop, if need be—to best fit her vision.

And remember if you are a Noritsu type of Gal your scans are already Large and ready to grace a billboard!

Do you have questions about Large Scans? Sound off below!

📷: @laurenfair

Never miss a #filmtipfriday, follow along on Instagram at @photovision_insight!

Resolution

PhotoVision Team

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#filmtipfriday Resolution and File Size—two topics that can strike fear (and confusion!) in the hearts and minds of photogs. Not to worry, we’re gonna tackle these two mammoths and boil down their relationship over the course of two #filmtipfridays. (Spoiler alert: neither are as scary as you think.)

First off, what is #resolution? When it comes to digital images, the resolution is the amount of image information you have spread out across a given area, expressed as pixel dimensions. But what is a pixel? Pixels are essentially the smallest unit of measurement used to describe a digital image.

So why do pixel dimensions matter? Well, how many pixels you have in your image determines how much information is in your image, and how much information you have in your image is 1 of 2 determining factors in how big you can print (or how “continuous” your image appears).

What’s the other factor in determining how big you can print (or how “continuous” your image will appear)? Viewing distance. Think about it—you hold a 4.5×6 print in your hand, perhaps 1 foot away from your face. Generally, you’ll need about 300 PPI (pixels per inch, *not* DPI or dots per inch) to make a good-looking print this size. However, if you’d like to print your work as a 40×60, you need less PPI. (Wait, what?) Now stay with us—how close do you stand to a 40×60? Probably 6–7 feet at most? You only need 100 PPI to obtain a good-looking print this size.

Now, how does this relate to our scans as we send them to you? Let’s take a 120 #filmscan. The pixel dimensions for our normal scans (6×4.5 format) are 2700×3600. These scans contain enough information (e.g. their pixel dimensions are the right size) to make a good-looking 20×24 print. Now, if you’d like to print larger than a 20×24 or need to crop, a Large Scan is your best bet. Their pixel dimensions are 3600×4800—large enough to easily grace a billboard! (Remember: viewing distance.).


We know resolution can be tricky. What questions do you have? How can we help? Let us know at info@photovisionprints.com or call (503)588-3686.

Find our Pixel Dimensions for all Film Formats here!

📷 @mat.kb

Never miss a #filmtipfriday, follow along on Instagram at @photovision_insight!