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3775 Market Stree NE
Salem, Oregon 97301

We're a small-town, family owned and operated photo lab that never gave up on film. Today we provide top-notch film processing, scanning, and printing services from film and digital with the best customer service in the industry.

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Filtering by Tag: Pentax645nii

Carlos Hernandez #PVtakeover

PhotoVision Team

Hello friends, @carloshernandezphoto here, excited to take over @photovisionprints for the next few days! I am a wedding and lifestyle photographer based out of the coolest town (in my opinion) Portland, OR. I feel blessed to be a part of the most memorable moments in so many people’s lives. My desire as an artist is to create photos that are full of life and express beauty in an honest way. For this reason, I choose to photograph people with #film. This allows me to slow down and turn an eye to detail to document moments that are meaningful.

A little background about me—I graduated from Oregon State University as a structural civil engineer in 2007. Soon after, I became a licensed professional engineer, where I learned the importance of detail, precision and organization. Since 2012, I have worked as a professional photographer, incorporating the important skills I learned as an engineer into my workflow. All the couples I work with really enjoy that I have had that previous training, because it allows me to see the world from a different perspective and it translates in my photographs.

📷 by @maria.lamb on #fuji400h with a #contax645 at Willow Lake Estates in Brush Prairie, Washington.

#carlossvision #photovisionprints #profilmlab #sp3000#ishootfujifilm #fujifilm @fujifilm_profilm

 

@carloshernandezphoto #pvtakeover Day 1 // I began my photography journey at a very young age. I can still remember the very first camera I bought with 50 soda caps and just a few pesos (yes, I grew up in Mexico). I was 9 at the time. The camera was in the shape of a soda can and took 16mm film cartridges. Ever since then, I was known as the “camera guy” in my family. I took photos of everything, mainly family and landscapes. I continued that passion all the way through college where I was convinced to photograph a friend’s wedding. I quickly realized just how much I really enjoyed wedding photography, but I truly didn’t know much about it. I contacted a few established photographers in southern Oregon and bugged them till they allowed me to second shoot for them. I was determined to learn as much as possible, and as they say, the rest is history.

📷 on #fuji400h with a #pentax645 at Lowndes Grove in Charleston South Carolina.

#carlossvision #photovisionprints #profilmlab #sp3000#ishootfujifilm #fujifilm @fujifilm_profilm @tristanneedhamdesign @ashandcobridalhair @earlyginny @BHLDN @altonlaneweddings @bellabelleshoes @pphgevents @millielewischs @susiesaltzman  @tessapinner @victoriakrav @eventworksrentals

 

@carloshernandezphoto #pvtakeover Day 1 // On a more personal note, I have been married for 3 years to the smartest and most supportive woman I know. @athinahernandez is my beautiful Finnish goddess. I don’t know what I would do without her. My business has flourished only because of her support. She works very hard behind the scenes to make sure I stay on task and is my assistant on most shoots. It is a blast to have her as a business partner. When we are not working, you can find us traveling the world, either at a lake, on top of a mountain or simply exploring new cities. We can’t seem to stay in one place for too long. We are also foodies, gotta love a good meal, we try to experience as many different cuisines as possible. If you ever find yourself in the Pacific Northwest, please reach out to us. We love meeting new people and would really enjoy showing you around our town.

📷 on #fuji400h with a #nikonF3 in Yacolt, Washington.

#carlossvision #photovisionprints #profilmlab #sp3000#ishootfujifilm #fujifilm @fujifilm_profilm

 

@carloshernandezphoto #pvtakeover Day 1 // I remember when I was first learning film as a child, the things I loved the most were the sounds of the shutter and the film advancing. Two years after I began shooting professionally, I remember seeing the magic other wedding photographers were creating with #film. I immediately fell in love again and wondered why I ever left that medium behind. I dusted off my old camera and began shooting film again. I tried several #mediumformat cameras until I found the one that works for me. I use the Pentax 645NII with a converted Zeiss 80mm f/2 lens.

📷 on #fuji400h with a #pentax645nii in Cannon Beach, Oregon.

#carlossvision #photovisionprints #profilmlab #sp3000#ishootfujifilm #fujifilm @fujifilm_profilm

 

@carloshernandezphoto #pvtakeover Day 1 // There are many reasons why I love using film to capture love stories. From loading film, to using a hand-held meter, to envisioning what the exposure will look like, to making sure my camera settings are set correctly, to hearing the sound of the shutter, I love it all. Knowing that I won’t get to see my images for at least a few days only builds the anticipation. Film really does make you slow down and think about what you are capturing. It allows me to be truly aware of my surroundings. I believe film has made me a better artist.

📷 on #fuji400h with a #pentax645nii at Lowndes Grove in Charleston South Carolina.

#carlossvision #photovisionprints #profilmlab #sp3000#ishootfujifilm #fujifilm @fujifilm_profilm @tristanneedhamdesign @ashandcobridalhair @earlyginny @BHLDN @altonlaneweddings @bellabelleshoes @pphgevents @millielewischs @susiesaltzman  @tessapinner @eventworksrentals

 

@carloshernandezphoto #pvtakeover Day 2 // I am a sucker for beautiful landscapes as backgrounds. Give me a simple, yet beautifully styled subject and a grand view, like the ones we have here in the #PacificNorthwest, and I am happy. Those are some of my favorite photography sessions. I have been to many places around the globe but I keep coming back to this little pocket of the world—the Pacific Northwest.

📷 on #fuji400h with a #pentax645nii in Columbia River Gorge, Oregon.

#carlossvision #photovisionprints #profilmlab #sp3000#ishootfujifilm #fujifilm @fujifilm_profilm @heirbloom.floral @elizabethdye @elizabethbowerofficial @kirstiewightmua @jaclyn_robyn

 

@carloshernandezphoto #pvtakeover Day 2 // Speaking of my favorite images to take, it’s no secret that I like to capture intimate moments. Close crops strip away all the distractions surrounding a special moment. I usually spend time with my couples before a photo session getting to know them, this helps create a more relaxed, comfortable shooting environment. Every couple is different and shows affection in unique ways. I try to really crop close on these moments to emphasize the ways they show their love for each other. Before your next shoot, try to get to know the people you are photographing, before you point your camera at them. You will be happy you did.

📷 on #fuji400h with a #pentax645nii at the Cotton Gin Inn, in Edenton, North Carolina.

#carlossvision #photovisionprints #profilmlab #sp3000#ishootfujifilm #fujifilm @fujifilm_profilm @hannahhildebrandtevents @yeopimflowers @becomingbridal @thecottongininn


 

@carloshernandezphoto #pvtakeover Day 2 // I am sure you have heard this before, but capturing movement is one of the best ways to tell a story. However, manual focus on medium format film cameras can be really tricky, especially when shooting wide open. I have come up with a few tricks on how to get images with movement  in focus. One way I deal with this is to pan with my subject at the same speed they are moving and snap a couple of photos. Another way, which in my opinion creates better results, is to position yourself in one spot and anticipate where your subject will be moving through—and either focus on a test subject at that location, or focus on the floor where your subject is expected to move by. Practice, practice, practice. And if you are still having trouble getting your subject in focus, try adjusting your aperture, and shoot at f/4.0 or f/5.6 instead.

📷 on #ilford100 with a #pentax645nii at Lowndes Grove in Charleston South Carolina.

#carlossvision #photovisionprints #profilmlab #sp3000 @ilfordphoto @tristanneedhamdesign @ashandcobridalhair @earlyginny @BHLDN @altonlaneweddings @bellabelleshoes @pphgevents @millielewischs @susiesaltzman  @tessapinner @eventworksrentals

 

@carloshernandezphoto #pvtakeover Day 2 // Don’t be afraid of trying new things that are out of the norm. For this bridal inspiration shoot, @kalebnormanjames wanted to try a floral bridal hat, and I am glad we did. It was such a great success!

📷 on #fuji400h with a #pentax645nii in Seattle, Washington.

#carlossvision #photovisionprints #profilmlab #sp3000 #ishootfujifilm #fujifilm @fujifilm_profilm  @kalebnormanjames @ashlidaniellemakeup @bespokestrokes @bellabelleshoes @gucci @meamariebridal @ericaelizabethprettythings @crownlinendesigns @cortpartyrental @npanttt

 

@carloshernandezphoto #pvtakeover Day 3 // We all have those people we look up to and seek advice from, particularly in the beginning stages of our careers. I really believe I wouldn’t be the artist or entrepreneur I am today if it wasn’t for all of the amazing people who have poured into me since I began my journey as a photographer. This is why I am very excited to get the opportunity to pour into other photographers. One way I mentor fellow photographers is through workshops. My next workshops will be on March 22nd in San Antonio, Texas, and in September in Memphis, Tennessee. Keep an eye out for more details on my Instagram account, @carloshernandezphoto, and please don’t hesitate to reach out with any questions.

📷 on #fuji400h with a #pentax645nii at Monet Vineyards in Brush Prairie, Washington.

#carlossvision #photovisionprints #profilmlab #sp3000#ishootfujifilm #fujifilm @fujifilm_profilm  @athinahernandez @foragedfloral @kelseymaliecalligraphy @sainte.g @austieeckley @theenglishdept @thepoetryofsilk @latavolalinen @susiesaltzman @classicvintagerentals @monetvineyards @brandenthelion @madelineleion

 

@carloshernandezphoto #pvtakeover Day 3 // Many people have asked me what photo subjects I have struggled to master. If I had to pick, it would be flat layouts. I always struggled during weddings because I wanted everything to be perfectly straight (due to my engineering background), and I would take a very long time to get it “just right.” I am not an expert by any means, but I feel that I can now confidently style any details or invitation suites at weddings. My secret was to compile a handful of styling items in a bag and practice at home. I now take this bag with me to every wedding, so I know exactly what I have to work with and how it all looks together. Now I can style beautiful flat layouts effortlessly. Give it a try.

📷 on #fuji400h with a #pentax645nii in Columbia River Gorge Hotel in Hood River, Oregon.

#carlossvision #photovisionprints #profilmlab #sp3000 #ishootfujifilm #fujifilm @fujifilm_profilm @strucksured @foragedfloral @columbiagorgehotelweddings

 

@carloshernandezphoto #pvtakeover Day 3 // The biggest advice I could give any photographer is to always be true to yourself and photograph in your own style. Learn from other photographers and be inspired, but find your own niche. The world doesn’t need the same photographer over and over, the world needs you.

📷 on #fuji400h with a #pentax645nii at Monet Vineyards in Brush Praire, Washington.

#carlossvision #photovisionprints #profilmlab #sp3000#ishootfujifilm #fujifilm @fujifilm_profilm  @athinahernandez @foragedfloral @kelseymaliecalligraphy @sainte.g @austieeckley @theenglishdept @thepoetryofsilk @latavolalinen @susiesaltzman @classicvintagerentals @monetvineyards @brandenthelion @madelineleion

 
carlos_hernandez_pvtakeover_photovisionprints.jpg

@carloshernandezphoto #pvtakeover Day 3 // It was a pleasure hosting a PV Takeover  and connecting with all of you these past few days. I have to say thank you to @photovisionprints for the opportunity and for being the only #filmlab I use. I meant it when I said that if you find yourself in the #PNW, you should reach out. @athinahernandez and I would love to show you around this little paradise and maybe even visit #photovisionprints’ lab!

📷 on #fuji400h with a #pentax645nii in Columbia River Gorge, Oregon.

#carlossvision #photovisionprints #profilmlab #sp3000 #ishootfujifilm #fujifilm @fujifilm_profilm @kibarbs

 

Savan Photography #PVtakeover

PhotoVision Team

Hi y’all, it’s Savan with @savanphotography, a modern fine-art film wedding and portrait photographer living in the golden light state of California—Orange County to be exact. When I am not off photographing and witnessing couples saying their “I Do’s,” you can find me with my two young daughters and my husband, cooking or off on our next  traveling adventures. I love the outdoors, wine, coffee—OK, mostly wine—and love having great food and even better friends around me. 

My philosophy is very simple and uncomplicated. I absolutely adore connection and telling stories through my lens. I don't need any props, or over-the-top sessions, what I *do* need is pure love and connection between my clients and I, and oh, some pretty light. That human connection is so important and when it is found between client and photographer, it’s pure magic. Over the next few days, I’m going to share a little of my film journey along with some tips and what keeps me inspired. Thanks so much for following along and thanks to my sweet husband who took a look at me and said, “You really need a headshot on film wearing your SHOOT FILM t-shirt, so hand me your camera!”

📷 on #fuji400h with a #pentax645nii.

#savansvision #photovisionprints #profilmlab #sp3000 #filmscan #filmisnotdead #thefilmcommunity #ishootfujifilm #fujifilm #pentaxian @fujifilm_profilm @soocapparel

@savanphotography #pvtakeover Day 1 // Why film? Gosh, there are so many reasons why I adore film—colors, tones, intentionality with my shooting and wanting a better work/life balance are all big reasons for me. But colors and tones by far are my main reasons for gravitating toward this medium. The colors of film are so vivid, yet real, and do not look overly processed. Of course skin tones on film are incomparable, leaving it so soft and dreamy like a painting. Shooting with intention is another huge reason for me to shoot film. Waiting for the right moment to press the shutter has helped me grow not only as an artist, but with my work flow. Since I am limited on how many shots are available per roll, and I limit myself to how many rolls I bring per session, I shoot less and LOVE my images so much more.

Shooting film takes time, and it takes an artist with the mindset of creating a perfect image literally in-camera, since there is no screen to see what you captured and no delete button.  Because you have to slow down and connect with your subject and be more intentional with shooting—not to mention waiting to receive your scans—the end result is so much more rewarding to your creative soul. Film somehow connects you with the simpler beauty of everyday life and makes you appreciate and notice what you otherwise wouldn’t have. 

📷 on #fuji400h with a #contax645 at @mountpalomarwinery in Temecula, California.

#savansvision #photovisionprints #profilmlab #sp3000 #filmprocessing #filmlab #ishootfujifilm #fujifilm @fujifilm_profilm @nicolette_owens_ @tyler_owens @allurebridals @domenicabeauty 

@savanphotography #pvtakeover Day 1 // When I started my film journey, I was scared! Scared that people would frown on film—why would I shoot film when digital is so convenient, not to mention provides instant gratification? I thought that too for a bit and wanted to quit! But I realized how film impacted everything—especially how I approached every single frame and shot with intention. Like here in this image, I waited for the exact moment to capture running with the movement of her dress. Artists are their own worst critics, right?! But for the past years I can honestly say I'm proud of my work and know exactly who I am as an artist! 

📷 on #fuji400h with a #contax645 in Irvine, California.

#savansvision #photovisionprints #profilmlab #proprintlab #sp3000 #ishootfujifilm #fujifilm @fujifilm_profilm @debbybohevents @mrs_yackity_yack @misshayleypaige @marymebridal @beautyandthebeach.oc

@savanphotography #pvtakeover Day 1 // When I was transitioning to all film, I knew it would take some time. People didn't understand it, the costs involved, logistics, etc., etc. At one point last year I even felt like quitting, even though I was getting a lot of inquiries, because I wasn't booking as much as I was the years before. I felt defeated that I wasn't good enough, that people didn't want to invest in film or a film photographer. My hubby quickly knocked some sense into me. He said, "Sure, you'll lose here and there, but your work has elevated and, believe me, people will see it and in the long run, you'll win because of how much you've worked to get here. You will win because you are now so proud of your new direction and work!” Well, he was right! Sure, my first year of shooting film was slower compared to years prior, when I never said no and literally gave away the kitchen sink and became so burnt out and felt taken advantage of. I can't believe I'm saying this, but at one time I thought, “Screw this film thing, clients won't get it.” However, now I see shooting film has made me not only a better photographer but through film I have created and defined my brand. And it's so rewarding to see the fruits of my labor paying off and giving me the competitive advantage!    

📷 on #fuji400h with a #contax645 in Twentynine Palms, California.

#savansvision #photovisionprints #profilmlab #proprintlab #sp3000 #ishootfujifilm #fujifilm #fuji400 #pro400h @fujifilm_profilm @thefaceofbeautyus @monamiebridalsalon @ashleyjustinbride @stitchandtie @ivydoodledandy 

@savanphotography #pvtakeover Day 1 // There is something to be said about the experiences you have through your own journey. For me, it's experience from age, travel and most importantly, motherhood. I'll tell you right now, I would have never taken this image *period* in my 20s or even when I turned 30, not to mention one that focused on the vulnerability of motherhood. It was when I became a mama that I understood how important my job is to capture these moments for other mamas. It's not a "say cheese, smile at the camera" portrait, it is the quiet strength of a woman holding and gazing upon her baby. It is as an experienced artist not just from trial, error and work, but from age and life experiences that I hope to convey images of the most important job in the world—motherhood.    

📷 on #fuji400h with a #contax645 in Mission Viejo, California.

#savansvision #photovisionprints #profilmlab #proprintlab #sp3000 #ishootfujifilm #fujifilm @fujifilm_profilm @killerminimakeup 

@savanphotography #pvtakeover Day 2 // Being an artist of any kind is tough in so many ways, not to mention emotionally exhausting. It's hard not to take things personally, because as an artist you not only put in so much time, but most importantly, you put in so much of yourself into every project. You struggle with always comparing yourself to others and never ever thinking you are good enough. It was about this time last year that I finally stopped comparing began to focus on *my* craft and what fueled *my* soul. And I learned that it's OK I wasn't everybody's photographer. I tell my oldest daughter this all the time, "Greatness takes time, nothing happens overnight.” 

So friends, if you want something, anything in life, stop talking about it and make it happen. Because you are always good enough!! 

📷 on #fuji400h with a #contax645 in Lake Elisnore, California.

#savansvision #photovisionprints #profilmlab #proprintlab #sp3000 #ishootfujifilm #fujifilm @fujifilm_profilm @justakissweddings @kaylaarielleartistry @enaurabridal @caylyconger

@savanphotography #pvtakeover Day 2 // Here's the thing—styled shoots, editorials, creative shoots or what I like to call them, “passion projects,” are so good for the soul. I get to shoot for myself and myself only, which lets me be super creative in trying new things/film stock without feeling pressure. I get to connect with other like-minded artists who share the same vision, not to mention shoot pretty people and florals with glowing light like this! 

My first priority with a shoot is creativity, and I don't ever go into a shoot with huge pressure of a publication in mind, but if it so happens to be the right fit for a publication that's also my style and aesthetic, then and *only* then do I submit it. 

Bottom line—shooting for you fuels your creative soul, because at the end of the day, it's *you* who are refining your craft for your current and future clients, who deserve, and frankly should demand, greatness—not sub-par work! 

📷 on #fuji400h with a #contax645 at Bonneville Salt Flats in Utah.

#savansvision #photovisionprints #profilmlab #proprintlab #sp3000 #ishootfujifilm #fujifilm #fujifeed @fujifilm_profilm @as_ever_photography @torifaceplant @_jennlish_

@savanphotography #pvtakeover Day 2 // I get a lot of questions about my locations and my process to find them. Yes, I scout for locations that have it all: pretty trees, wild grass, maybe a stream or epic mountain top. But to be completely honest, I just need good light and if that means a “pull off the side of the road” or “back alley between buildings,” I’m not mad about it. LIGHT is key to my work, I love the warmth it gives all my images. At the end of the day, I want my images to pop with great, golden light. 

📷 on #fuji400h with a #contax645 in Valley Center, California.

#savansvision #photovisionprints #profilmlab #proprintlab #sp3000 #ishootfujifilm #fujifilm #400h #chasinglight @fujifilm_profilm @domenicabeauty @notjustinnovels @timandnatacha

@savanphotography #pvtakeover Day 2 // Progression—it’s a great thing. Comparing yourself to others is the thief of joy. I've made plenty of mistakes, but you best believe me, I've learned from each one. When I started shooting film, people thought, “OK,” and when I said I’m going to shoot families on film they thought, “Now, she’s crazy!” Always follow your light and dreams and remember greatness takes time. And one more thing—be kind and share your knowledge with others!         

📷 on #fuji400h with a #pentax645ni in Portland, Oregon.

#savansvision #photovisionprints #profilmlab #proprintlab #sp3000 #ishootfujifilm #fujifilm #comparisonisthethiefofjoy @fujifilm_profilm @huntinggroundfilms

@savanphotography #pvtakeover Day 3 // I believe it’s so very important to give back to our photography community and push our industry forward. I am an open book with my business, and I don’t shy away when other photographers ask questions or need help. I am very raw, candid and real with my IG posts about my struggles with film photography and running a small business. I have a deep passion about helping others along the way.  

📷 on #fuji400h with a #contax645 at @missionsanjuancapistrano in California.

#savansvision #photovisionprints #profilmlab #proprintlab #sp3000 #ishootfujifilm #fujifilm @fujifilm_profilm @beautyandthebeach.oc @blueladderbotany @enaurabrida @stitchandtie @valerie_cazarez

@savanphotography #pvtakeover Day 3 // I can’t begin to express how humble and grateful I am to have met amazing couples, families and creatives who have been so kind and generous in my journey as a photographer. I still have to pinch myself every time I step into a portrait session or capture a couple’s “I Do’s” that this is really my job—I get to witness and document LOVE! I believe that having humility, paying it forward and respecting others who have come before you in this journey is so important to the depth and quality of your work.

📷 on #fuji400h with a #pentax645ni in Joshua Tree, California.

#savansvision #photovisionprints #profilmlab #proprintlab #sp3000 #ishootfujifilm #fujifilm @fujifilm_profilm @the.stoffel.tribe

@savanphotography #pvtakeover Day 3 // My best advice when starting film: give yourself some grace and take your time. Just like anything, greatness is not achieved overnight and it takes practice—lots of practice. Read books, watch tutorials, attend workshops, go to photography conferences, meet other #filmphotographers and like-minded creatives. Learn as much as you can and don't be afraid to make mistakes.  You will make them—a lot of them—and it is ok—you need to take notes and learn from them.  

Practice on a #35mm camera. This gives you 36 frames to practice lighting and exposure. Once you’ve got that down, then start shooting more on a #mediumformat.

Practice, don't give up and ask questions—in film forums, from film friends or film mentors. But most importantly, give yourself some grace and time to make mistakes, grow and refine your art and brand.

📷 on #fuji400h with a #contax645 at @the_field_house_michigan in Holly, Michigan.

#savansvision #photovisionprints #profilmlab #proprintlab #sp3000 #ishootfujifilm #fujifilm @fujifilm_profilm

@savanphotography #pvtakeover Day 3 // Capturing those in-between moments is so important to me. Yes, you have to get those “everyone looking at the camera,” the ones parents and grandparents want, but you should also seek out and shoot those in-between moments and details as well. Once those images are all printed and put together in an album, they create a cohesive session and tell the whole love story of that wonderful day. 

📷 on #fuji400h with a #contax645 in Joshua Tree, California.

#savansvision #photovisionprints #filmlab #filmscan #filmprocessing #sp3000 #ishootfujifilm #fujifilm @fujifilm_profilm @susanneashbyphotography  

@savanphotography #pvtakeover Day 3 // When I first started my photography career almost 4 years ago, I was shooting digital and my consistency was all over the map when it came to post/editing. There were so many "presets/filters" that could be applied and the possibilities were endless and overwhelming. I knew I wanted my digital images and work to "look like film," but getting them to—that was another story until my husband said, “If you want that look, shoot real film and don’t fake the funk.” So with that, I switched to using the incomparable medium of film. Now my colors and tones are always on point with my style and my images are consistent regardless if they’re of travel, families or weddings. 

Before I sign off, I want to share some super exciting news—I am hosting my very first #filmworkshop with @levie_photography this October in Los Angeles. I am over the moon about embarking upon this new adventure of pushing our film industry forward (but don’t worry, I will still offer my 1:1 mentorships throughout the year). If you are interested in attending, please DM, email, call, text, FB messenger, send a message in a bottle, whatever way you do, I would love to connect with you. Thanks again for following along my film journey, and I hope it inspired to you shoot some film!

📷 on #fuji400h with a #contax645 at @villadelsoldoro in Sierra Madre, California.

#savansvision #photovisionprints #profilmlab #proprintlab #sp3000 #ishootfujifilm #fujifilm @fujifilm_profilm @penelopepotsfloraldesign @callablanchedress @marymebridal @emeraldm_makeup 

Jake Anderson + PV Takeover + Day 3

Stephen Wood

I don’t always have the pleasure of working with a stylist on weddings, and because of this, I have had to become somewhat of an expert in that realm myself, in order to create a cohesive set of images that not only reflects my brand, but also my clients. As I begin to put together a shoot, I always start with colors or settings that evoke a feeling or mood for my clients from which I can compare all other aspects to (such as tablescapes, fonts, dresses, etc.). So, instead of gathering shot “ideas,” I gather words or emotions that reflect the nature of my clients—all within the realm of my brand. This process allows me to ensure a shoot that will not only have a cohesive end product, but also give my clients images that truly represent them.

@jakeandersonphoto #jakesvision #pvtakeover #pentax645nii #fuji400h #lacrosse #wisconsin #photovisionprints #sp3000 #fujifilm @fujifilm_northamerica

Honesty, as a business model, but also in terms of image creation, absolutely impacts your work as a photographer! A few years ago, I was photographing a dress hanging from a tree (because that’s what you do with a dress, right?) and I thought, “Why the frick am I hanging a Jenny Packham dress from a tree?!” It just doesn’t fit . . . it doesn’t make sense. With every image I take, I ask myself, “Is it honest? Does it make sense?” #nodressesintreesplease

@jakeandersonphoto #jakesvision #pvtakeover #pentax645nii #fuji400h #sanjuanislands #washington #photovisionprints #sp3000 #fujifilm @fujifilm_northamerica

It has been mentioned many times before, but I, for real, cannot express how amazing of a lab PhotoVision is. Every time I interact with them, I am instantly set at ease regarding any concerns or questions I might have. I am comprehensively convinced I work with the greatest lab ever. Seriously people, develop a relationship with your lab, and send them a thank you letter every so often!

@jakeandersonphoto #jakesvision #pvtakeover #pentax645nii #fuji400h #milwaukee #wisconsin #photovisionprints #sp3000 #fujifilm @hjeigenberger @fujifilm_northamerica

Jake Anderson + PV Takeover + Day 2

Stephen Wood

When I first began in photography, I found myself attracted to specific images, but could not quite point out why. Was it the colors? The location? The florals? The emotion? A combination? As I became more of a student of photography, I quickly learned it was the composition that caused my gaze to hold. Strong composition may seem an obvious thing, but having the knowledge to know how certain principles of design affect your images, and the ability to bring them to fruition, are extremely valuable lessons! Become a student of composition!

@jakeandersonphoto #jakesvision #pvtakeover #pentax645nii #ilfordhp5 #santaynez #california #photovisionprints #sp3000 #ilfordfilm @ilfordimaging

Personal projects. Some call them “styled shoots.” Some people hate them, some people love them. Honestly, I am a lover. They allow me to create relationships with people, amazing people, whom I may not have otherwise had the opportunity to work with—or grab drinks with, post-shoot. My best advice for personal projects/styled shoots is this: Select a mood, emotion or idea, and compare every creative decision you make during the shoot to this theme. This particular shoot was inspired by the waves of Lake Michigan rolling onto the shores of Wisconsin. Notice how the calligraphy and the arches of the florals evoke the sense of a wave. The composition is centered to give stability to an otherwise fluid set of images, giving the viewer something to rest their eyes on.

@jakeandersonphoto #jakesvision #pvtakeover #pentax645nii #fuji400h #milwaukee #wisconsin #photovisionprints #sp3000 #fujifilm @kellylenard @plumecalligraphy @froufrouchic @fujifilm_northamerica

Posing (or if you’re really cool, “directing”) may be one of the hardest parts of our jobs. I thoroughly enjoy how much emphasis our industry is placing on movement (implied and actual) and I am convinced that the more intentional concentration there is on this concept, the more it will aid photographers’ abilities to effectively direct clients. During this shoot in California, I noticed the wind picking up on the ridge. I really wanted to push the feeling of movement, so I asked the couple to walk down the hill a few feet, kiss, and then walk back up holding hands. That’s all I “directed.” These simple suggestions resulted in a honest capture of the couple and their environment.

@jakeandersonphoto #jakesvision #pvtakeover #pentax645nii #ilfordhp5 #sanfrancisco #california #photovisionprints #sp3000 #ilfordfilm @ilfordimaging

Jake Anderson + PV Takeover + Day 1

Stephen Wood

Hi! @jakeandersonphoto here! One of my favorite questions to ask is, “What is the intention, the purpose, of this?” And I found myself asking it in regards to this amazing opportunity of hosting a #pvtakeover. This is what I came to: To share some of my favorite images with you all, absolutely—such as this shot, taken in the beautiful, rolling hills of Santa Ynez, California (take me back, please!)—but to also allow some insight into my process and, hopefully, bring about inspiration and encouragement! Community is one of the most important aspects of our jobs as photographers, and I cannot wait to discover what incredible experiences await through this community of talent!

#jakesvision #pentax645nii #fuji400h #santaynez #california #photovisionprints #sp3000 #fujifilm @fujifilm_northamerica

Part of my professional life that I have kept somewhat secret is that I am (in “real” life) a 6th grade math teacher. While this job is amazing and I get to high-five pubescent goobers all day, it also means I bring a unique perspective to my work in photography. I am as passionate about photography as I am about teaching! From June 27-30, I will have the amazing opportunity to merge both my passions during my workshop in Stillwater, Minnesota. In a year where there seems to be more workshops than photographers, what I really believe will set mine apart is my pedagogy. Instructional time, and the ability of the instructor to effectively guide attendees toward acquiring the skills they came seeking, is paramount. Workshop attendees will learn through hands-on activities, tasks and in-depth discussions. I am so excited for attendees to gather knowledge from our incredible hosts and speakers, including @emilieanneszabo, @studiofleurette and @emilymichaelsking, the Managing Editor of @oncewed.

@jakeandersonphoto #jakesvision #pvtakeover #jaworkshops #pentax645nii #fuji400h #milwaukee #wisconsin #photovisionprints #sp3000 #fujifilm @shopgossamer @fujifilm_northamerica

One of the greatest learning experiences and opportunities I have had in my time is working with some of this industry’s best florists, and truly understanding how they view their work. When collaborating with a florist for the first time, show them your viewfinder. Ask them if you are seeing what they envisioned. Listen. Be willing and humble enough to let them step in and correct a few things. This bouquet, by @studiofleurette, has been one of my favorites—but it is only because I allowed myself to see it as florist Dani Erickson saw it.

@jakeandersonphoto #jakesvision #pvtakeover #pentax645nii #fuji400h #minneapolis #minnesota #photovisionprints #sp3000 #fujifilm @fujifilm_northamerica